Saturday, July 25, 2009

Drive & Ambition


Recently I got to work with the guys over at Drive&Ambition Clothing, they asked me if I would shoot an ad campaign for them to help launch their new line of designer tee shirts. I was totally up for the task, plus I really like the designs of the tee shirts they were looking to market... they reminded me of the Marc Ecko tee shirts I used to get back in the late 90's . All the Ecko tee's had really fresh designs , plus they all came with dope underground mixtapes, which was an added bonus.

I shot all the still images with my Nikon D2Xs, but the day of the shoot I also decided to do something a little different. I brought along my Nikon D90 just in case the opportunity presented itself where I could shoot a little video to go along with the stills. Besides, my goal when I purchased the D90 was to push the camera video and still wise to see what the camera can really do. Along with that, I also wanted to push myself to see what ideas I could come up with on the fly. Well, I'm happy to say, I'm glad I decided to bring the D90 with me. The video I shot turned out to be a pretty cool commercial ad for the guys.

I guess the moral of this story is ALWAYS PUSH YOURSELF TO DO SOMETHING DIFFERENT.



No comments: